To respond to globalization with personalized services in the awareness that, in the presence of instruments that are more and more standardized, the competitive advantage consists of a culture of the client that makes it possible, in every stage - from the approach to the claim - to surprise him in a positive way for how close we are to his needs and the timeliness of our action (customer satisfaction/customer proximity).

To offer a service in the logic of outsourcing viewed as an external company resource, to be used in a targeted, predetermined way, subordinating remuneration to the positive outcome of the contract (success fee), but adopting the same logic to remain a light structure able to move rapidly and implement initiatives and services that can combine quality and income.

To develop the "capacity to interact" with the top management, the real decision makers in terms of new strategic resources, but also with the Middle Management, indispensable interlocutor of the incubation stages in which its productive collaboration in most useful.

To program growth in the long term, having identified the marketing strategy (plan/action/control), the guideline for finding innovative solutions, defining functional roles, deciding policies, instruments and synergism with which to obtain and protect each company's competitive advantages.