Its decade-long experience with the market has enabled it to become familiar with the peculiarities of companies operating at different levels of size and in different sectors of trade; it has built up strong relations of collaboration with the major operators in the credit and banking sectors and has learned to accurately identify their different interests, techniques and commercial strategies.

This gives it the ability to determine very rapidly, on the basis of well-consolidated criteria, the financial partner most closely oriented toward the specific needs of the client.

The market is considered, first of all, as an experience of direct and indirect confrontation with the real needs of the clients and as the "reality principle" in evaluating the performance and services offered.

The choice of a dynamic presence on the business market was made on the basis of three fundamental considerations:
· The need to perceive the developing or latent needs of businesses, to get a head start on the study and development of solutions that are not standardized.
· The opportunity to take advantage of the discontinuity of the market, and move in with the aid of valid partners.
· The risks of a "closed portfolio", substantially limiting also as regards professional growth.

The target has been identified in the medium company, without precluding action on more highly structured activities.

The guiding principle of the promotional strategy is represented by the "targeted" approach to the potential clientele. The quality and specific nature of the services provided are not compatible with an aggressive, indiscriminate marketing strategy but, on the contrary, require careful evaluation of every initiative geared, in a highly distinctive context, to the development of new contacts.

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